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Purpose: The primary objective of this investigation is to determine the importance of big data, machine learning, and systems integration in the creation, production, and promotion of the corporation’s life insurance products marketed in India overall designated insurance carriers. It is also necessary to investigate the function of these instruments in the sectors financial designed and operated managing approaches.

Methodology: The approach used for this analysis is mainly connected to evolutionary and exploratory research. Secondary information is used to obtain the necessary data for the study topic. Secondary data included scientific papers and videos supplied by specialists in diverse domains.

Findings: In this chapter, the authors explain the financial function of large data sets, computer sciences, and content marketing modelling and simulation in the designing, developing, and deploying financial products. The researcher investigated the sale of life insurance plans in India. Insurance Governing Planning Commission is a controlling organisation from the Government of India that oversees all registered insurance businesses in India. Insurance Regulatory and Development Authority (IRDAI) regulates a total of 60 businesses. Thirty-four are in the commercial banking industry, 24 are in the life insurance industry, and 2 are more significant than the average total cost.

Practical implication: Data analytics approaches in financial technological processes and private insurers are helping them increase their business turnovers, collections, and revenue. Similarly, big analysis of data is becoming increasingly important in corporate finance in the life insurance industry, particularly in improving operations, as well as attempting to address numerous problems such as how to optimise marketing strategies and how to enhance customer experience, which has resulted in the most significant goal of improving operational efficiency in the financial industry.

Introduction: Healthcare facilities have witnessed deterioration, limited employee engagement, and communication gaps due to a lack of wireless technology. The Internet makes work and life quicker and more intelligent. The Internet of Things (IoT) is a scheme of interconnection equipped with unique identifiers in recent years. Artificial intelligence (AI) and IoT advancement allow employees to develop competent and predictive services and solutions in human resource (HR) practices. This chapter has been formulated to summarise and classify the existing research and better understand the past, present, and future of employee engagement by improving IoT interrelated devices in the healthcare industry.

Purpose: This study aims to categorise and overcome the challenges involved in HR practices. Effectively embracing IoT application-connected devices in the healthcare industry can enhance human resources management’s (HRM) role and measure performance assessment to improve employee engagement and productivity.

Methodology: In this study, the authors develop propositions dependent on a theory-based review. A systematic analysis was applied to minimise the challenges of HRM. The subject-related articles from different journal sources, like Scopus, Emerald, Web of Science, Springer, etc., were analysed based on engagement criteria. It was graphically recorded in a collective and informative way to emphasise the review outcomes. The study has presented the positive impacts of AI and IoT on engagement in health care.

Summary: This chapter accumulated theory-based knowledge about healthcare employee engagement and how IoT-based technology like AI can optimise employees’ engagement effectively. Further, it draws comparative benefits for a workforce to execute performance advancements and create future progressive aspects for healthcare employees.

The purpose of the chapter is to highlight the role of strategic human resources in building resilient organisations. Our research also aims to highlight how resilient organisations are poised better to take on constantly changing business environment and deliver superior products and service experiences to the target market. With the help of an extensive literature review and real-world cases, our research focusses on key elements of strategic human resources and then establishes the linkages between the contribution of individual employees and HR policies towards the achievement of these crucial elements. The findings suggest that the aggregation of individual contributions and HR practices lead to the development of resilience in organisations and helps them to deliver better on all critical indicator of performance. The research has important implications for all important stakeholders including scholars, practitioners, and policymakers, among others. Organisations are also crucial for ensuring the well-being of the masses as their contribution in terms of taxes and duties becomes instrumental in funding various social welfare programs run by governments across the globe. The research is unique in the sense that it draws the linkages between organisations’ resilience and their performance through the creation, development, and management of strategic human resources.

Introduction: The internet of things (IoT) is the emerging technology of interconnected objects that can be termed as ‘things’ used to exchange data, connecting with different devices on the internet. It is the future where connected devices are controlled remotely. The insurance sector is one of the leading industries providing financial protection services to their customers to recover losses. Like others, the insurance industry uses the services very efficiently to solve their customer-centric problems and provide the best services to them. IoT in insurance is enhancing customer services.

Purpose: To determine how the insurance industry utilises the different IoT technologies to provide the best services and solutions to their users. The insurance sector is working on other areas of expertise to offer outstanding facilities to their clientele.

Methodology: We reviewed published material covering five years on IoT and insurance and customer services in the media, newspapers, journal publications, and the web. We determined how the insurance sector adapted the new terminology to contribute its best services to the users.

Findings: We observed that IoT services and technologies benefit the insurance industry and the clientele. This shows excellent results in the growth of the sector and heightened facilities for the consumers.

This study aims to discover and carefully review the academic works pertinent to the concepts and elements of how human resources (HRs) can be managed through digital marketing and its benefits and model of implementation.

The HR industry has seen digital transition businesses align their HR practices with cutting-edge technologies. Despite this, there are still numerous areas where conventional HR assessments must be improved. Therefore, it is important to discover why digital marketing is necessary for conducting HR practices.

The literature search found numerous published papers demonstrating the applicability of managing HRs through digital marketing. The review provided a comprehensive yet condensed overview of the philosophy behind adopting online platforms for HRs operations. The terms ‘Human Resources in Digital Marketing’ and ‘Recruiting using Digital Marketing’ were used to locate many original, peer-reviewed papers. The evidence suggests that the research was sufficiently reliable and valid.

It is recommended to use digital marketing tools and techniques to facilitate the hiring process and improve the management of HR professionals.